A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing.

A sampling of my user personas work over the years. 

Planning and Research

The User Flow is created to achieve our main goal: To optimize the users ability to accomplish a task . We want our user to have a seamless experience.

A sampling of my ux planning work.