Caesars Rewards is the largest casino loyalty club with over 50 properties to choose from.
- Situation: The users (gaming) wanted to redeem their rewards points for entertainment and discounts.
- Task: I was tasked with redesigning the (UI) for the entire system. Kiosks to web app.
- Action: I conducted interviews with users and stakeholders to get to the root of what designs and services I needed to focus on. This case study is for the entertainment section.
- Result: I delivered a useful rewards design that increased conversions and marketing to use to promote on property goals.